LEGAL NOTICES - PRIVACY POLICY

This policy was last updated on 14^th April 2020 (No changes required since then)

We are Profit Analytics Limited (referred to as “we”, “us”, or “our” in this privacy notice).  Our Company Registration Number is NI073312 and our registered office address is Forsyth House, Cromac Square, Belfast, Northern Ireland,
BT2 8LA

Profit Analytics Limited is the Data Controller and can be contacted in writing at the above address, by email at info(at)profitanalytics.co.uk, or by telephone on +44 (0) 28 9061 4649 

Your privacy is important to us. This policy describes how we collect and process your personal data - whether provided by you through your use of our website www.ProfitAnalytics.co.uk, through other sites we own or operate, or provided in some other way.

By providing us with your data, you warrant to us that you are not less than 16 years of age.  If you are under the age of 16, please DO NOT provide us with any personal data.

1. The information we collect

Personal information.  

We may ask for, collect and process personal information about you that - on its own or used in conjunction with other information - is capable of identifying you as an individual,

That will include information you actively give us when you subscribe to our emails, newsletters or one of our promotions, when you purchase a product or service from us, or when you communicate with us by one means or another - be that in person, through our website, by email, by telephone, through social media or some other way.

We will hold your contact details.  At minimum those details will include your name and email address.  In addition to that, if provided, they may include your postal address, and telephone number.  And if you communicate with us via social media, we may hold your social media account addresses too.    

If you buy a product or service from us, we will retain details of what we’ve provided, when, and at what price.  We may also retain details of the method you used to pay for the transaction – including your bank account or credit/debit card details.

We may keep information about the way you choose to use our products or services.  For example, where you have subscribed to receive emails from us, we may keep information to indicate whether you have opened those emails, or have ‘clicked’ on any links contained within them.  If you have purchased a programme from us, we may keep information to indicate your progress through that programme. 

Log data

When you visit our website, our servers may automatically log the standard data provided by your web browser.  That may include your computer’s Internet Protocol (IP) address, your browser type and version, the pages you visit, the time and date of your visit, the time spent on each page, and other details.

Device data

We may also collect data about the device you’re using to access our website.  This data may include the device type, operating system, unique device identifiers, device settings, and geo-location data.  What we collect can depend on the individual settings of your device and software.  We recommend checking the policies of your device manufacturer or software provider to learn what information they make available to us.

See ‘7. Cookies’, below.

2. Legal bases for processing

We will process your personal information lawfully, fairly and in a transparent manner.  We collect and process information about you only where we have a legal basis for doing so.

These legal bases depend on the services you use and how you use them, meaning we collect and use your information only where:

·        It Is necessary for the performance of a contract to which you are a party - or to take steps, at your request, before entering into such a contract (for example, when we provide a service you request from us);

·        It satisfies a legitimate interest (which is not overridden by your data protection interests), such as for research and development, to market and promote our services, and to protect our legal rights and interests;

·        You give us consent to do so for a specific purpose (for example, you might consent to us sending you emails or newsletters); or

·        We need to process your data to comply with a legal obligation.

Where you consent to our use of information about you for a specific purpose, you have the right to change your mind at any time (but this will not affect any processing that has already taken place).

We don’t keep personal information for longer than is necessary.  While we retain this information, we will protect it within commercially acceptable means to prevent loss and theft, as well as unauthorised access, disclosure, copying, use or modification.  That said, we advise that no method of electronic transmission or storage is 100% secure and cannot guarantee absolute data security.  If necessary, we may retain your personal information for our compliance with a legal obligation or in order to protect your vital interests or the vital interests of another natural person.

3. Collection and use of information

We may collect, hold, use and disclose information for the following purposes...

·       To enable you to customise or personalise your experience of our website;

·       To enable you to access and use our website, associated applications and associated social media platforms;

·       To contact and communicate with you;

·       For internal record keeping and administrative purposes;

·       For analytics, market research and business development, including to operate and improve our website, associated applications and associated social media platforms;

·       To run competitions and/or offer additional benefits to you;

·       For advertising and marketing, including to send you promotional information about our products, our services, events we are hosting or are involved in - and information about third parties we consider may be of interest to you;

·       To comply with our legal obligations and resolve any disputes that we may have; and

·       To consider (should it arise) an application by you for employment.

Your personal information will not be further processed in a manner that is incompatible with those purposes

4. Disclosure of personal information to third parties

We may disclose your personal information to:

·        Third party service providers for the purpose of enabling them to provide their services, including (without limitation) IT service providers, data storage, hosting and server providers, ad networks, analytics, error loggers, maintenance or problem-solving providers, marketing or advertising providers, payment systems operators and debt collectors.

·        Professional advisors – including lawyers, bankers, accountants, auditors and insurers.

·        Our employees, contractors and/or related entities.

·        Credit reporting agencies, courts, tribunals and regulatory authorities - in the event you fail to pay for goods or services we have provided to you.

·        Courts, tribunals, regulatory authorities and law enforcement officers, as required by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise or defend our legal rights.

·        Government bodies that require us to report processing activities.

·        Third parties, including agents or sub-contractors, who assist us in providing information, products, services or direct marketing to you; and...

·        Third parties to collect and process data.

5. International transfers of personal information

We are subject to the provisions of the General Data Protection Regulations (GDPR) that protect your personal data. 

Some of our third parties service providers are based outside the European Economic Area (EEA).  So their processing of your personal data will involve a transfer of data outside the EEA.

By providing us with your personal information, you consent to its disclosure to these overseas third parties.

We will ensure that any transfer of personal information from countries in the European Economic Area (EEA) to countries outside the EEA will be protected by appropriate safeguards, for example by using standard data protection clauses approved by the European Commission, or the use of binding corporate rules or other legally accepted means.

Where we transfer personal information from a non-EEA country to another country, you acknowledge that third parties in other jurisdictions may not be subject to similar data protection laws to the ones in our jurisdiction.  There are risks if any such third party engages in any act or practice that would contravene the data privacy laws in our jurisdiction and this might mean that you will not be able to seek redress under our jurisdiction’s privacy laws.

6. Your rights and controlling your personal information

Choice and consent:  By providing personal information to us, you consent to us collecting, holding, using and disclosing your personal information in accordance with this privacy policy.

Information from third parties:  If we receive personal information about you from a third party, we will protect it as set out in this privacy policy.  If you are a third party providing personal information about somebody else, you warrant that you have that person’s consent to provide their personal information to us.

Restrict:  You may choose to restrict the collection or use of your personal information.  If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by contacting us using the details below.  If you ask us to restrict or limit how we process your personal information, we will let you know how the restriction affects your use of our website or products and services.

Access and data portability:  You may request details of the personal information that we hold about you.  You may request a copy of the personal information we hold about you.  Where possible, we will provide this information in CSV format or other easily readable machine format.  At any time, you may request we erase the personal information we hold about you that we are not otherwise legally bound to retain.  You may also request that we transfer this personal information to another third party.

Correction:  If you believe that any information we hold about you is inaccurate, out of date, incomplete, irrelevant or misleading, please contact us using the details above.  We will take reasonable steps to correct any information found to be inaccurate, incomplete, misleading or out of date.

Notification of data breaches:  We will comply with laws applicable to us in respect of any data breach.

Complaints:  If you believe we have breached a relevant data protection law and wish to make a complaint, please contact us using the details above and provide us with full details of the alleged breach.  We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our investigation and the steps we will take to deal with your complaint.  You also have the right to contact a regulatory body or data protection authority in relation to your complaint.

Unsubscribe:  To unsubscribe from our e-mail database or opt-out of communications (including marketing communications), please contact us using the details above - or opt-out by using the opt-out facilities provided in our communications.

7. Cookies

We use “cookies” to collect information about you and your activity across our site.  A cookie is a small piece of data that our website stores on your computer, and accesses each time you visit, so we can understand how you use our site.  This helps us serve you content based on preferences you have specified.  You can set your browser to refuse all or some browser cookies – or alert you when websites set or access cookies.   If you disable or refuse cookies, some parts of this website may become inaccessible or not function properly.

Please refer to our Cookie Policy for more information.

8. Business transfers

If we or our assets are acquired, or in the unlikely event that we go out of business, we would include data among the assets transferred to any parties who acquire us.  You acknowledge that such transfers may occur, and that any parties who acquire us may continue to use your personal information according to this policy.

9. Limits of our policy

Our website may link to external sites that are not operated by us.  Please be aware that we have no control over the content and policies of those sites, and cannot accept responsibility or liability for their respective privacy practices.

10. Changes to this policy

At our discretion, we may change our privacy policy to reflect current acceptable practices.  We will take reasonable steps to let users know about changes via our website. Your continued use of this site after any changes to this policy will be regarded as acceptance of our practices around privacy and personal information.

If we make a significant change to this privacy policy, for example by changing a lawful basis on which we process your personal information, we will ask you to re-consent to the amended privacy policy.

Please also read our Terms and Conditions of Use, Legal Disclaimer, Copyright Notice, and Cookie Policy