Customer Profitability Analysis - by Leonard Brown: 2010
This short article overviews Customer Profitability Analysis, suggests why it may be necessary and describes one process that might follow, when using the results of the exercise to improve profits.
CustomerProfitabilityAnalysis_LeonardBro[...]
Adobe Acrobat document [992.0 KB]
This short article overviews Customer Profitability Analysis, suggests why it may be necessary and describes one process that might follow, when using the results of the exercise to improve profits.
CustomerProfitabilityAnalysis_LeonardBro[...]
Adobe Acrobat document [992.0 KB]
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